I operated in the field of graphic design for some years before expanding my services to include vision and brand development. Nowadays I offer vision and branding workshops as well as design consulting to teams and organisations who are in the process of building their brand. (see more information in organisational creativity/aims, autobiography and the vision seminar)

aims

My aim as vision and branding consultant is to draw the unique resources that exist within an organisation through its members and to design an identity that reflects our work together. This is done in stages which include pre-design meetings and creative workshops, to crystalise the vision and build a container for the branding process.

how I work

I can either work independently with an organisation as brand consultant, facilitator and designer* or, work in any of those capacities as part of a team. I accept offers to join branding teams and, likewise, I may invite other professionals such as designers, writers and artists to collaborate with me as part of a larger project.

* In most cases I will be fully involved in the initial design stages, while coordinating with other professionals to carry out final production.

consultancy

Stage I Initial project outline
Initial meetings to outline the aims and scope of the project

Stage II Vision mapping
Professional coaching (individuals)/ Vision Seminar (groups)

Stage III Concept development - Brand design
Converting information into creative concepts and products
Developing visual logo and related items based on chosen concept

Stage IV Implementation and brand management
Implementing all items into operative products and providing instructions for various applications

Stage V Keeping the vision alive
Periodic post-branding meetings designed to sustain team creativity and quality of brand.

favourite examples

• Stratford Circus re-branding project

In early 2006 I was invited to join the Stratford Circus rebranding project as designer and workshop facilitator. The team, assembled by Sarah Wedderburn, writer and brand consultant, included Artist Daniel Harris and guest experts in various fields.
In Sarah’s words:

“What is Stratford Circus? One fantastic building, and five quality arts organisations working as equal partners within it. A place combining a top performance venue with a mass of learning opportunities in the performing and digital arts. Completely inclusive, open to young and old.”

Download a powerpoint presentation illustrating the Stratford Circus branding process. ©SC (12.1 MB zipped version)

Alternatively view the images here

organisations I have worked with include:

Antidote - campaign for emotional literacy
Barking Riverside
Heartskills
International Alert
Living Medicine
The European Council
The Insight Foundation
The Media Foundry
The Pasque Charity
Orchestre Philharmonique de Strasbourg
Stratford Circus
Tate

If you are interested to create a brand or review the vision for your organisation email me here

testimonials

“Ella (Lolli) Aboutboul began as a designer, and in a way she will always be a designer. She has a rare ability to make the minimal look sumptuous and the complex effortless, and she carries this talent with her into all areas of her professional life. I have long observed her at work, and in whichever of her glorious array of activities she is engaged, the same grace, rigour and intelligence are present.” Sarah Wedderburn, Writer and Brand consultant

“In an ideal world, Designer Ella Aboutboul would use all media as a huge palette for making messages. Messages are her medium.” Affiche magazine

“I consider Ella Aboutboul to be an outstanding talent. She combines a deep sensitivity that permits her to attune to the core spirit and purpose of an enterprise with the artistic ability to translate that spirit into exceptionally powerful and memorable graphic design. It’s a joy to work with someone so gifted.” Nicholas Janni, Director, Olivier Mythodrama